Are you interested in how other business owners and entrepreneurs have overcome their greatest challenges, successfully launched and grown businesses and raised funding for their ventures? Then take a moment to read some of their stories below.





3R – Leading provider of product stewardship solutions

Now employing twenty-two staff, 3R is a leader in the development of product stewardship programmes for industry; think used car tyres, plastic packaging, unwanted agrichemicals, and leftover paint – even baby’s car seat capsules have a shelf-life, and they all need somewhere to go, ideally avoiding landfill. Since inception in 2004,...

The Icehouse | 04/06/14


Mitre 10 Mega – Stepping it up

Name: Stephen Nelson • Business: Mitre 10 MEGA • Industry / Business type: Building Supplies • Business Location: Wellington • Position: CEO • Icehouse programme: Leadership Development Programme Stephen Nelson was working in Mitre 10 MEGA when his owner went on The Icehouse Owner Manager Programme (OMP) and came back to the...

The Icehouse | 04/03/14


HeartSaver – Jump Starting The Business

Mike and Helen Mander’s business ‘Heart Saver’ supplies, distributes, tests and provides training in Automated External Defibrillators (AEDs). They started their business in April 2012 with one unit as a ‘first response’ initiative for those suffering cardiac arrests. Mike and Helen knew there was a market for what they were doing, there are an estimated 1,500 cardiac arrests every year in New Zealand and responding to them puts significant strain on national emergency service providers.

The Icehouse | 28/11/13

ecoPortal iPad version

ecoPortal – Simplifying Sustainability Issues

When ecoPortal started, four of the five were in the midst of completing their PhD’s at the University of Auckland and were motivated by the possibility of commercialising their knowledge. However, the team realised they would need support to develop the business model around their solutions, to engage with potential customers and to learn about sales tactics and strategies.

The Icehouse | 26/08/13

SnapComms website image

SnapComms – Staff Communication Software Solutions

SnapComms provide out-of-the-box employee communications software solutions that supports organisation enabling them to communicate more effectively with their staff. The founders started working on the concept in 2002 and turned to The ICEHOUSE in 2004 to get advice and guidance around developing their business model, go-to-market strategy, sales and marketing collateral and value proposition.

The Icehouse | 31/07/13

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