A great friend of the Icehouse, Duncan Shand, Managing Director of Young & Shand recently attended a marketing conference in the Big Apple. He had a few notes to share that cant be missed! We’ve just spent a week in New York at Ad Tech – one of the biggest marketing conferences in the world. This obviously was a great chance to reflect, to understand what’s going on and see what’s hot right now. Apart from learning some new buzzwords – think programmatic real-time native advertising, what was interesting was that despite all of the technology and hype, what we do as marketers needs to be ground in what is real and what is authentic. Marketing has always been about how we can shift perceptions, increase…See the full article
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Words of Wisdom
Posts dedicated to improving overall business performance while providing the best resources, current events, videos and ICEHOUSE news to keep you on your toes.
Leading Edge Leading Edge New Zealand is a part of the IBM Kenexa Best Workplaces each year! This is a company who lives and breathes employee engagement across their nationwide operation. Check out the full story here! Telecom Telecom has been busy this month! Firstly: Telecom has announced that 4G goes live to create a compelling ultra mobile experience. The high-speed data network of 4G, 3G , fibre and WIFI will enrich lives and unleash productivity and collaboration in the workplace. 4G opens up a whole new world of connectivity and applications, particularly when combined with the up to 31GB per month that most Telecom and all Gen-i mobile customers can access for free on Telecom’s national WiFi network. We can’t not get excited for this…See the full article
By Rebekah Campbell, Founder & CEO of Posse.com Just over three years ago I started a company called Posse, a business idea that required technology. I never thought I was doing anything extraordinary, and was shocked to learn that only 3% of Australians who launch technology companies are women. I’d started businesses in other fields and gender was never an issue. Now, after three years at Posse, I have to admit it: being a female tech entrepreneur is different. Sheryl Sandberg told the striking story of a Harvard Business School experiment in her book ‘Lean In.’ Two identical resumes, one for an entrepreneur named Howard and the other Heidi were shown to students. Both ranked as equally competent but significantly more people wanted to work…See the full article