Changing Consumer Behaviour In A Post Covid World

Posted by Janet MacDonald on Jun 3, 2020 1:54:13 PM

In this webinar, Janet will present an insightful session on behaviour change, unpacking the four approaches to change as a practical tool for refining business strategy and developing effective marketing communications.


Covid-19 has changed the world and as a result, much consumer behaviour has changed - some forced and some voluntarily as we adjust to the new reality.

Bio: Janet MacDonald is a communication strategist with over 20 years behaviour change and communications experience working for and with organisations as diverse as BBC, BNZ, Fire and Emergency, TVNZ, New Aids Foundation and Ministry for the Environment.

Notes and Slides: Download

Topics: Business Strategy & Planning, Brand & Marketing, Coronavirus

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