Carollyn Chaplin

Marketing, brand and value proposition expert

Being able to analyse, control, and then make the right decisions based on your financial information is critical for business success. Financial literacy can enable smarter and more effective long-term financial planning. It can also help to locate hidden opportunities you didn’t know existed.

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About Carollyn

Carollyn brings Brand, Marketing and Commercial experience after many years in the Telecommunications industry and then following with small and medium businesses. She is an intuitive marketer with a strong financial background.

Her solid background in the corporate world enables her to apply these fundamentals to businesses across a wide spectrum.

Her experience and skills cover the full breadth of product marketing from brand positioning and research, to strategic planning, performance and growth.

Carollyn is well versed in translating a market opportunity into a successful business proposition and has worked coaching business owners in The Icehouse for over 6 years – turning ideas into startups and developing startups into profitable businesses.

She is results focused and can add the insight that allows a business to build a brand, set a strategy, prioritise and achieve its vision and goals.

Areas of Expertise

• Brand development and positioning
• Strategic planning
• New business concept evaluation and development
• Market research
• Financial analysis
• Facilitation of group workshops

Past Clients

• Picnic Box
• Nativeawa
• Jackson’s advisory
• Telstra Clear
• ZFREE
• Startups in skin care, fashion, design, training, food, and farming

"Carollyn’s passion, expertise and support are fundamental to our success. Always there to give advice, encouragement and enforce good business practice."
Diane Stanbra

Picnic Box

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Explore Carollyn Chaplin's blog posts
Orange Line

How Your Core Brand Values Make Your Business Distinctive, Meaningful and Relatable

How Your Core Brand Values Make Your Business Distinctive, Meaningful and Relatable

Have you ever discussed with your team what your collective business beliefs are and what things your company stands against?  It’s a good .

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A Brand Is More Than a Logo, It’s a Promise

A Brand Is More Than a Logo, It’s a Promise

Many think that a brand is just a name, a logo, or a design, but I am always heartened when a business owner can dig deeper knowing that their .

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