Top Five Digital Technologies for Kiwi businesses

Posted by The Icehouse on 23/03/2023 9:42:45 AM


To ensure your business thrives in today’s rapidly changing environment, it’s essential you’re up to speed with the latest digital technology's benefit to your business. With constantly evolving technology, sorting out the relevant offerings from the hype can feel overwhelming. But midsize business owners needn’t be daunted.

From Artificial Intelligence to Cloud technology, the adoption of up-to-date technology will help reduce costs, increase productivity and give you access to new markets. By ignoring digital advancements, you risk missing important opportunities that your competitors will gladly take.

don’t get left behind - adopting the latest digital trends might just be the best thing you do for your business in 2023.


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Digital Trends Blog 2023


Cloud computing and low-code adoption
Cloud technology allows businesses to store and access data and applications over the internet, rather than on local servers or computers. While certain tools were once available only to larger enterprises, Cloud-based software means Kiwi businesses can now save money on hardware, software licences and IT staff. Benefits also include greater flexibility, easy scalability, enhanced collaboration, easy access and fast turnaround. 

Low-code technology is another key tool, enabling non-technical business users to design, build and deploy software applications without coding.


Artificial Intelligence (AI) and Data Collection

Artificial Intelligence (AI) is a hot topic for businesses today and for good reason, as it offers tools to help automate time-consuming and repetitive tasks, such as data entry, customer support and accounting. Kiwi businesses can reduce waste, save money, improve customer experience, enhance marketing efforts, increase efficiency, and provide valuable insights. Data collection technology is also vital, allowing you to effectively and efficiently gather information to help grow your business.



With the increasing amount of sensitive data stored and shared online, every Kiwi business should make cybersecurity a priority in 2023. Developed to protect businesses and their customers from cyber threats, cybersecurity technology is particularly important for midsize companies, which are often more vulnerable to attacks than larger enterprises. 


Digital Marketing, Communication and Social media

In today's digital age, a strong online presence is crucial for any business. Having a well-designed website, active and engaging social media accounts, and being listed on online directories are  cost-effective ways to reach a larger audience, increase your visibility, and build your brand. By using digital marketing strategies, midsize Kiwi businesses can compete with larger businesses and reach customers afar, as well as access talent outside their own locale. 


Productivity and collaboration

Remote working is here to stay, which means businesses must invest in technology infrastructure to support this new way of working life. Collaboration tools like video conferencing, project management software and file-sharing platforms have become essential, so Kiwi businesses can maintain productivity and stay connected with their teams, especially abroad.



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Topics: Technology & Digital, Technology, digital transformation