Marketing 20.22

A regular and exclusive series addressing some of the major challenges facing SMEs today. Icehouse Insights also highlights some of the possible solutions you can weave into your business to solve common issues.

Massive changes are coming to how businesses must approach their digital marketing. And some are already here. It’s important to be aware of what trends are coming up in the future so you can prepare for them now and stay ahead of the competition.

Thanks to technology and the everchanging digital landscape, it’s never been easier to use digital marketing techniques to reach customers, but it remains hard to get noticed. What can you do to make a difference to your business?

95% of New Zealanders use the internet every day*, while global trends show that 78% of internet users research products online**. Naturally, large corporations havemade huge shifts in allocating their marketing budget from 'traditional' advertising routes and reinvesting in digital outlets – and what the giants are doing today, SMEs tend to do tomorrow.

But digital marketing is always changing, and before we all go digital crazy, bear in mind that Covid has once again altered the way we do things.

New laws are also on their way. Let’s dive into what’s hot and what’s not, what changes are coming, and how SMEs can adjust to a new marketing landscape.

GOOGLE'S COOKIE MONSTER

We mentioned the importance of staying on top of new ways of doing things when it comes to your digital marketing. And new regulations and laws can have a lasting impact, such as 2018’s GDPR compliance initiative – the 2018 European Union law governing the way in which personal data is used, processed, and stored. Big changes have come in from Google and Apple, which all SMEs need to know about...

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