A regular and exclusive series addressing some of the major challenges facing SMEs today. Icehouse Insights also highlights some of the possible solutions you can weave into your business to solve common issues.
Is your business suffering from a lack of objectivity, expertise and a fresh set of eyes on how to do things?
More and more owners, managers and senior leaders are viewing business coaching as a business asset and seeking outside help to get a better understanding of what mechanisms and attributes need to be in place in the business, and in themselves, to drive success.
One of the most significant growth areas we’re seeing at The Icehouse is a need for high-quality business coaching and advisory services.
Did you know that 21% of owners rate themselves as the biggest obstacle to success? A further 26% lack the confidence to grow their business successfully.
When they do realise they need/want professional help and guidance, knowing where to turn next is a maze of confusion.
What’s more, many business leaders who have tried coaching in the past have found it wanting; lacking relevancy, with content that’s too broad, and which doesn’t address the primary concerns or flaws of the business.
What does a business coach do?
A business coach can fulfil many roles. They might act as a simple sounding board to bounce around strategy, play a more involved part in helping shape an organisation to sell more effectively, develop ideas around brand and marketing, or provide insights to help a business during times of crisis. A coach can also provide advice at senior level around board strategy and governance.
There’s also a misconception that business coaching is only for businesses that are struggling. Managing accelerated growth and year-on-year success comes with its own challenges. Neither is business coaching only for businesses four or five years into their lifecycle or for owners looking to sell. Business coaching can help from day one, right through to exit, retirement, or the next business project...
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