David brings over 25 years of senior executive experience (MD, CEO, GGM) leading B2B businesses with manufacturing, distribution, and wholesaling operations across diverse industries. His operational background spans New Zealand, Australia, and China, giving him a practical, grounded approach to business challenges.

As a Director for Longame, David works side-by-side with SME business owners to navigate complex business challenges and drive sustainable growth. He specializes in developing strategic roadmaps that clarify priorities and guide implementation—helping owners balance the constant pull between urgent operational demands and critical strategic initiatives.

What sets David apart is his dual expertise: he doesn't just provide strategy, he understands the practical realities of execution. Drawing on previous roles in leadership development (Training Manager for Fletchers, Director for The People People), he helps businesses build the internal capability needed to execute successfully. This includes developing leadership teams, facilitating succession planning, organizational development, and workshop facilitation.

David understands the frustrations business owners face the lack of time, the competing priorities, the need for both immediate results and long-term profitable growth. His approach provides ongoing support for implementing strategic roadmaps and building sustainable competitive advantages that last beyond the consulting engagement.