Following a 15-year career in a range of corporate roles with NZ companies, I realized I wanted to do something that made a real difference. In August 2000, I purchased the company that would evolve into the Bluelab of today. Over the next 22 years, the team grew the company from a small regional company with a few export markets to an enterprise with global reach, employing people across North America, Europe and more recently Asia. Our crowning achievement came in 2021 when Bluelab was named the Supreme Award winner at the NZTE International Business Awards.