Trent Slater

The Icehouse - Innovations Project Manager
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| What did you do before?

I studied Marketing at Massey University in Auckland then became advertising coordinator at Harvey Norman New Zealand. I was at Goodman Fielder, Radio New Zealand and Designworks/Union Digital as an account executive and junior producer before becoming Brand Manager at Bevie. I worked there for a few years before joining The Icehouse in 2019.


| What do you do at The Icehouse?

A large focus at present is on the marketing and sales channels that involve either some sort of digital medium or use digital technologies. This involves working with the marketing manager, to develop marketing processes, channel strategies, key digital transformation projects and roll out implementation plans that deliver business results and bring out insights through data which continue to inform business decisions.



Areas of expertise

  • Data-driven marketing  
  • Marketing Strategy
  • Creative advertising  
  • Digital product development 
  • Digital transformation 
  • Customer experience UX and journey mapping

Three interesting facts

  • I’m a huge music fan and would love to write music for movies one day  
  • I am a rugby league nerd
  • I’ve featured in Drive magazine. I’ve owned almost every generation of BMW

“Imagination creates reality"

Richard Wagner 

So, want to find out more?