Michael McLachlan

The Icehouse - Marketing Manager
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| What did you do before?

I've been involved in film and TV since I was six and it was my profession from 18 to my early 30s – as well as owning and operating multiple businesses. I then worked for a tech company managing a marketing team before travelling and then owning and running my own gym. After two and a half years, I decided to step back into the corporate world becoming a brand manager for Bevie, the home brewery suppliers. I joined The Icehouse in 2019.

 

| What do you do at The Icehouse?

Previously I was the Digital Marketing Manager, but very quickly it became apparent I needed to manage all aspects of marketing at The Icehouse. Now as the Marketing Manager, I’m in charge of making sure our fully-fledged strategy is cohesive and effective, and that covers everything marketing-related from the website to digital and print ads, social, collateral, webinars, podcasts, blogs and merchandise.

 

 

Areas of expertise

  • Marketing specialist and strategy  
  • Digital automation 
  • Digital marketing  
  • Creativity  
  • Business development and operations

Three interesting facts

  • I'm a national and international multi-award-winning filmmaker
  • I used to be a semi-professional poker player
  • I was a semi-professional blogger for many years

“Know enough to be dangerous"

My ex-CEO

So, want to find out more?