| What did you do before The Icehouse?
I have been a journalist and copywriter for 20 years. A lot of that was working for customer magazines and newspapers back in the UK. In 2012 I emigrated to New Zealand with my family. I was freelancing, writing for various publications including the New Zealand Herald and the AA magazines and several other customer publishing projects.
From there I decided to branch out and move towards business copywriting because I was getting more and more specialised freelance writing jobs.
| What do you do at The Icehouse?
I am the Knowledge Content Creator at The Icehouse. 95% of what I do is copywriting. I write the blogs and case studies and assist the marketing team in messaging - from one-off emails to press releases and contacting media.
| What are your interests outside of work?
Norman Stanley Fletcher, Porridge TV Sit-Com