Guide Me

    Guide Me

    What best describes you?

    Ben Whittacker-Cook

    The Icehouse - Knowledge Content Curator (Growth)
    Get In Touch With The Team

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    | What did you do before The Icehouse?

    I have been a journalist and copywriter for 20 years. A lot of that was working for customer magazines and newspapers back in the UK. In 2012 I emigrated to New Zealand with my family. I was freelancing, writing for various publications including the New Zealand Herald and the AA magazines and several other customer publishing projects.  

    From there I decided to branch out and move towards business copywriting because I was getting more and more specialised freelance writing jobs.  

     

    | What do you do at The Icehouse?

    I am the Knowledge Content Creator at The Icehouse. 95% of what I do is copywriting. I write the blogs and case studies and assist the marketing team in messaging - from one-off emails to press releases and contacting media.  

     

    | What are your interests outside of work?

    • I enjoy running, and swimming in the summer 
    • I have two children and anytime spent with them is wonderful 
    • I love English literature and arty French cinema

     

    LEARN MORE ABOUT BEN HERE

    Areas of expertise

    • Sub editing  
    • Proof reading 
    • Interviewing skills  
    • Copywriting  
    • Research  

    Three interesting facts

    • My personal dream is to write children's picture books 
    • I have a secret life as an occasional voiceover artist 
    • A long time ago, I used to be sporty. When I was 14, I had a trial for the Chelsea Football Club. Then I discovered pizza

    “The best things in life aren't free. But the best thing in life is being free."

    Norman Stanley Fletcher, Porridge TV Sit-Com

    So, want to find out more?

    Get in touch