Icehouse Coach

Sandra Matthews

Coaching business owners in their own personal development will flow through to developing positive team culture, leading to improved business outcomes

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Sandra Matthews


Sandra is a coach and facilitator working with a cross section of businesses.  She is an agri-business owner and Not-For-Profit founder with a financial background having worked in Australia, England and New Zealand.

She believes the key to business success is supporting the people within, and meticulous financial monitoring. She is passionate in enabling business owners, through a strength-based and positive team culture approach, to reach their business and personal goals..

Sandra co-founded the charitable organisation Farming Women Tairawhiti, winner of the 2021 Tairawhiti Westpac Business Awards Volunteer, Not-For-Profit and Community category.  Sandra successfully implemented a succession plan, passing the leadership to a new chairperson. She sits on advisory groups for Beef + Lamb NZ Farmer Council, Civil Defense Rural Co-ordination Group and Federated Farmers.  She is also a Trustee of the Rural Communities Trust and ANZAC TK Trust.


Areas of expertise

  • Strengths based leadership 

  • Building High Performing teams through team culture development

  • Strategy and business planning

  • Agri-Business 

  • Family Business

  • Management and Operational Systems

  • Personal and professional development


  • Meat, Fibre and Arable
  • Dairy
  • Not-for-Profit and Charities
  • Training and Business Education
  • Small Business retail
  • Hospitality



Sandra enables others to find their own answers; coaching them; empowering them and holding them to account. All in order to positively shape their futures.

Joanna Hay
Agri-business owner

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