Icehouse Coach

Sam Shosanya

I love to work with clients to grow their business using international experience gained in the corporate world that has been refined and applied to SMEs

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Icehouse Coach_Sam Shosanya


A qualified accountant and law degree holder, Sam’s current focus is helping others to lead their businesses to success. He draws on his broad range of business experience along with his passion for personal development and principles -based leadership.

Sam acquired extensive retail knowledge in the UK working for the Sainsbury’s Group. His executive leadership responsibilities have spanned Marketing, Merchandise, Finance & Supply Chain.

Alongside experience gained in Australia and Singapore, his New Zealand retail experience includes Whitcoulls, Life Pharmacy and the Warehouse Group. Most recently, he was the CEO of Paper Plus Group, a co-operative/ franchise organisation that encounters the myriad challenges facing small businesses, whilst operating as a mid-tier retailer.

Sam also previously operated as the CEO of a wholesale/ sourcing business which was acquired by the Warehouse Group in 2012.

He has several Board Director roles, is a member of the Institute of Directors in New Zealand and has successfully completed the Company Directors Course (CDC). He is also an International Coaching Federation Member.


Areas of expertise

  • Leadership and talent development

  • Retail , Wholesale and Franchising

  • Strategic & Marketing Planning

  • Category & Key Account Management

  • Negotiation

  • Project Management


  • Baxter Healthcare

  • Griffins

  • Frucor

  • Coca Cola

  • Alcon

  • Sealord

  • Green Cross Health



The input Sam provided was instrumental in helping us to finalise our thinking on the preferred OMNI channel operating model.

Rachel Newfield
Green Cross Health

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