Market Validation guides customers through an accelerated, objective and comprehensive process that will help eliminate assumptions and de-risk their growth opportunities. Ultimately it seeks to prove that a market opportunity exists and provide detailed information about your customers’ needs and product requirements which will allow you to assess the viability of the opportunity.
The market validation process helps you screen, prioritise, qualify and validate new opportunities to enable you to allocate resources most effectively. Market Validation can significantly Increase your speed to market by accelerating learning and ensuring the right product is shipped, first time.
The Market Validation Programme helps you develop your value proposition and fill your pipeline of potential customers using a data collection and analysis process. This enables data driven decision-making, significantly reducing uncertainty and assumptions.
Hadleigh Ford Founder of SwipedOn
"The Icehouse process helped to refine our strategy, establish market size and determine the lowest hanging fruit"
of participants rate the programme 6 or 7 out of 7
of business owners we worked with, feel they now have a better understanding of how to increase revenue