The Icehouse Blog

Picnicbox a Summer Dream!

Posted by The Icehouse on Tuesday, January 21, 2014

Icehouse startup alumni, Picnicbox by Diana Stanbra is making headlines and creating a stir!

Diane Stanbra established the company, which sells pre-packaged picnic boxes, in 2011 but the business is just starting to take off. Picnic Box has tried to stay true to the traditional Kiwi picnic and includes favourites such as sandwiches, breads and pastries.

For now the startup operates in Auckland but Stanbra hopes to eventually expand to Wellington, Christchurch and Waikato. Picnic Box has been contracted to provide food for events such as Round the Bays, The World Triathlon, Eden Park events, and recently the ASB Classic and Heineken Open tennis series. Picnic Box sold 6000 boxes last year and aims to double that every year.

Diana has something to be proud of and we at the Icheouse support her all the way.

Check out the full story here.