Incubation Programme Testimonials

By The Icehouse


Tracey Orange – Co-Founder of DirtyMan (ICEHOUSE Resident 2010 – current):

“Obviously there is cost involved with it [working with the ICEHOUSE] but for us that cost is minimal in comparison to everything else. It keeps everything going and if we are going do this then we are willing to fork out that money. We need that support and that advice. We now have a really strong understanding of the market and what needs to be done and that has been a key thing that has come out of the Incubation Programme. And even if DirtyMan hadn’t succeeded we would still come out of this learning a lot of things and would be ready to do something else.” 

To read more about DirtyMan’s journey with The ICEHOUSE download the full case study here.


Chris White – Co-founder and CEO of BigLittleBang (ICEHOUSE Resident 2008 – 2010)

“Being in The ICEHOUSE means there is somebody to talk through problems with, and even if they are not the person to solve the problem, they will help you find the right person to get the answers you need. The ICEHOUSE were also key in organising the seed funding for the company which enabled us to take the product from a demo to an actual working multi-player game that we could take to schools and get feedback from kids while using it. There was a lot of work done on investment material and pitches with The ICEHOUSE but then also reaching out to people in the investment community to get feedback before even making the first pitch – I don’t think I would have even started down that road without The ICEHOUSE because I wouldn’t have known what to do.”

To read more about BigLittleBang’s journey with The ICEHOUSE download the full case study here.


Jason Roberts Co-founder and CEO of LiveLinkConnect (ICEHOUSE Resident 2010-12)

The mentoring we received, the connections that were made for us and the support during the capital raising process have enabled us to get to where we are today. I’m not sure I would have been able to achieve this on my own or at least it would have taken a lot longer. The ICEHOUSE has also been really good for connections. You need to be around enthusiastic and supportive people. If you’re isolated it is so much harder. The ICEHOUSE for me is also about resilience. The people help you get through tough times“.

To read more about LiveLinkConnect’s journey with The ICEHOUSE download the full case study here.


James Madelin, Founder and CEO of EnlightPhoto (ICEHOUSE Resident 2007 – 2009)

“In the very early stages, the most valuable thing we got out of The ICEHOUSE was being able to work with entrepreneurs that had done it so many times. They could alert us to things that are common challenges faced by start-ups a year before we faced those challenges. And they were also able to spot things that we had overlooked that sometimes were minor but sometimes were very, very significant”


Glen Slater, INRO Technologies Ltd (ICEHOUSE Resident  2007 – 2008)

“The ICEHOUSE is a rocket shop that will put your business to the test! They require integrity and intellectual honesty from every entrepreneur who walks through their doors. They guided us through raising over $3m and building relationships with gorilla companies on a global scale. The ICEHOUSE – not for the faint of heart, but worth every heartbeat.”


Todd Wachrow, POCKETVouchers (ICEHOUSE Resident 2008 – 2009)

“The most beneficial experience I have had as an entrepreneur by a long way.  The processes and structures The ICEHOUSE delivered made me re-look at our business and go back to square one in some respects.  It’s real world, no-bullshit advice, from people who actually ran their own businesses.  Being around other start-up businesses in the incubator is also hugely motivating.  I learnt in three months what would have taken me 24 otherwise.”

Scott BlackwoodCEO, Unimarket (ICEHOUSE Resident 2006 – 2007)

“Every aspect of our business has benefited from the experience.  It helped me to figure out who we are and where we’re going and then accelerated the journey to get there.  The process was very engaging, but at the same time I managed to develop, sell and deliver our product to market.  I was reassured that we had a business model that would work, and I could perform with confidence.  My only regret is that we didn’t join the ICEHOUSE earlier.”


Marcus Whittington, co-founder, SentryBay (ICEHOUSE Resident 2001 – 2002)

“If your product needs to be international to become substantial you need to have the experience. You need someone who is going to assist you with the actual internationalisation of the product – someone who has done it before and understands the different business models you can choose – and how to implement them. For us we found those people via the ICEHOUSE. Without that support it would have been a lot harder to export successfully from New Zealand. Many entrepreneurs don’t understand that and that’s where they fall down. Paul Adam, our ICEHOUSE Mentor had experience in getting international venture capital and taking businesses overseas. That experience was very useful to us.”

The Icehouse
About the Author

The Icehouse is where kiwi businesses grow. Through our topic specific workshops, transformative group programmes and customised business coaching we give our customers the skills, clarity and support to grow their business or fast track their startup.

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