Roger Shakes is an inspirational business leader with over 20 years of experience in General Management roles in brand and advertising agencies in the UK and New Zealand. His business experience includes strategic planning, brand marketing, financial management, operational excellence and establishing robust governance. His commercial experience brings insight with practical solutions that enable businesses to adapt to changing commercial environments and embrace growth. He has first-hand experience of the challenges of growing a global business and the strategies to ensure success.
Roger offers specific expertise in supporting businesses to develop business plans, refine financial procedures, enhance staff performance and introduce innovative approaches to sales and marketing. He can accelerate process change, particularly in the new digital arena to enable businesses to compete successfully in a global marketplace. Roger is an advocate of simple processes, irrespective of the size of the business, enabling teams to work smarter which in turn drives growth.
Areas of Expertise:
• Strategic Planning
• Brand Advertising and Marketing
• People and Performance Development
• Operational Excellence
• New Product Development and
• Young & Shand
• LG Electronics
• Penguin NZ
• Sanitarium NZ
• GlaxoSmithKline (UK)
• Chevron (Lubricants, USA)
"Roger has brought a wealth of knowledge, expertise and experience into our business."
Young & Shand
Explore blog posts written by Roger Shakes
The Icehouse Business Coach, Roger Shakes, recommends how to conduct a digital audit and make some improvements to your business by introducing and enhancing your digital strategy.