Melissa Wragge

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About Melissa

Melissa has 25 years’ experience leading large-scale transformation, from blue-chip corporates, banks and retail giants to SMEs, NGOs and start-ups. Schooled post grad in systems-based design-led thinking in the mid 1990’s in the UK, she has led transformation programmes - the first half as a capitalist, the second half as a conscious capitalist. Most recognised and awarded for the transformation she took Ecostore through from hippy-fringe to mainstream, she’s passionate about sustainability, holistically, and believes in business as a force for good.
For the last few years Melissa has run her own practice, sought after by growth-minded Boards and Exec teams to take them through a design-led process to blueprint their future.
She runs workshops and offers training and coaching programmes to help leadership teams architect a sustainable business model, from innovating new value propositions to new financial, operating and marketing models. Her current focus is on helping businesses use design thinking techniques to pivot strategically in challenging environments.


Areas of Expertise

  • Design-led strategic pivoting
  • Design-led Business Transformation (value prop, business model, operational blueprint)
  • Design-led Insight and Innovation (discovery, ideation, prototype, testing)
  • Finding your WHY – your purpose, vision, values, brand strategy
  • Holistic Sustainability and circular solutions– people: planet: profit
  • Systems thinking – lifecycle analysis and value chains

Past clients

  • The Icehouse
  • Ecostore
  • Miraka
  • World vision
  • Auckland Council
  • Air NZ
  • Telecom
  • The Warehouse
  • Westpac
  • ANZ

"Bundled in an effervescent parcel of infectious optimism, Melissa has a rare ability to cut through rhetoric and business myths to pinpoint the true commercial/strategic/brand problems."

Helen Carter
Head of Marketing Skills NZ

So, ready to take the next step?