Jo Eddington

Being able to analyse, control, and then make the right decisions based on your financial information is critical for business success. Financial literacy can enable smarter and more effective long-term financial planning. It can also help to locate hidden opportunities you didn’t know existed.

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About Jo

Jo has 20 years international experience across multiple sectors, including sales and marketing management roles with global IT giants Compaq (HP) and Microsoft. Her background includes sales training, and the design and facilitation of strategic global programmes to drive revenues and sales growth. She is results driven and combines a corporate background with her own experience as an entrepreneur. Her passion now is the creation of world class initiatives to help NZ small businesses to be more successful.

A passionate, pragmatic and committed coach, Jo’s experience over the last decade running businesses in Australia and NZ has given her a unique perspective of the challenges facing SMEs in NZ. It has also reinforced the importance of having a solid business plan and a clear understanding of your target market. Drawing on her strengths in sales, business development and big picture strategic planning, Jo helps small businesses thrive in their target market.

Areas of Expertise:

• Business planning
• Market validation and go to market
• Brand strategy and value proposition
• Customer acquisition
• New business development
• Managing sales and channels B2B and B2C
• Import/export planning and China Sourcing

Past Clients:

• La Lupa
• Lindi Kingi Design
• JLK Lifestyle
• Hudson Boutique
• Mr&Mrs Manners
• Lady Luxe Ltd

"Jo has been inspiring. Her guidance and advice on how to grow and develop our brand and business concept have been invaluable."

Tara Moran
La Lupa Handbags

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