Guide Me
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Elizabeth specializes in Business-Brand DNA and Story. She deep dives with you for the real story within then frames up your strategic story for storytelling
Her approach differentiates and positions you to the customer of today in a way that traditional tools, frameworks and methods were never designed to. As business owners/founders/leaders we now need to be our own brand storytellers. But with which story? And which content?
Elizabeth’s expertise includes how the world and people’s expectations of brands/business today have completely changed. She witnessed this global shift first hand in her 2000+ focus groups across NZ and Australia, during 20+ years helping position & reposition numerous household brand names.
She works with businesses with big ambitions they’re eager to progress. They know that to achieve these, they need to be making way more connections with people and their lives – stronger, more lasting and real connections. And be making them faster than they are now. DNA-based Strategic Storytelling is the key.
I’d just received an email from Andy Hamilton, CEO of The Icehouse, asking if I’d take a look at making an already very interesting business-brand .