Dan’s 30-year career, in New Zealand, China and, briefly, the US, has centred around building systems and improving capability within a diverse range of companies to ensure that their brand promises are relevant, realistic and compelling, and assure that that their delivery matches the expectations created. He believes that if branding is the promise a company makes to its stakeholders, then user experience is the company’s delivery on that promise.
Dan has held C-level/VP roles in marketing, user experience, product design and organisational learning, as well as creating and/or participating in entrepreneurial ventures in the digital technology, education, media, professional services and social enterprise sectors.
A design thinker, Dan is a facilitator and executive coach who combines sharp-edged strategy with a healthy degree of pragmatism. He is intent on transferring his knowledge, skills and methods to ambitious and adventurous Kiwi entrepreneurs.
Areas of expertise
• Leadership development
• Personal performance
• Organisational culture
• Strategic planning
• Brand/Marketing strategy and planning
• Product development and management
• New Zealand Winegrowers Association (NZ)
• City Motor Group (NZ)
• VW China (China)
• Qingfan (China) – Education technology
• Circles Squared (China) – HR services
• Maori Television (NZ)
• Slique (NZ) – Trade services
• Spyglass (NZ) – Exhibition and conference services
• Xuanzang (China) – Leadership development
• Freefall (US) – Personal development
"Dan didn’t just increase my company’s capacity and capability, he also increased my own."
Managing Director, Inner Circles
Explore blog posts written by Dan Thurston
Dan Thurston writes about the benefits of agile strategy-making and how effective strategic planning is proven to offer tangible benefits to any business
Dan Thurston discusses how you can evaluate your strategic plan's usefulness and how to break it up to inspire day-to-day action.
Dan Thurston discusses the importance of knowing your customers, your competition and how planning on untested assumptions is a big gamble for your business.
Agile strategy guru, Dan Thurston, explains why it's so hard to identify meaningful business problems and the importance of tackling those problems head-on if you want to achieve business success.
Dan Thurston, discusses the importance of involving your staff in your business' strategic plans to ensure its success, and how to do it.
Dan Thurston, writes about accountability and trust in your team's performance culture and why it's so important for your business strategy.