Dan Thurston



About Dan

Dan’s 30-year career, in New Zealand, China and, briefly, the US, has centred around building systems and improving capability within a diverse range of companies to ensure that their brand promises are relevant, realistic and compelling, and assure that that their delivery matches the expectations created. He believes that if branding is the promise a company makes to its stakeholders, then user experience is the company’s delivery on that promise.

Dan has held C-level/VP roles in marketing, user experience, product design and organisational learning, as well as creating and/or participating in entrepreneurial ventures in the digital technology, education, media, professional services and social enterprise sectors.

A design thinker, Dan is a facilitator and executive coach who combines sharp-edged strategy with a healthy degree of pragmatism. He is intent on transferring his knowledge, skills and methods to ambitious and adventurous Kiwi entrepreneurs.

  

   

Dan Thurston

  

Areas of expertise

• Leadership development
• Personal performance
• Organisational culture
• Strategic planning
• Brand/Marketing strategy and planning
• Product development and management

Past Clients

• New Zealand Winegrowers Association (NZ)
• City Motor Group (NZ)
• VW China (China)
• Qingfan (China) – Education technology
• Circles Squared (China) – HR services
• Maori Television (NZ)
• Slique (NZ) – Trade services
• Spyglass (NZ) – Exhibition and conference services
• Xuanzang (China) – Leadership development
• Freefall (US) – Personal development

"Dan didn’t just increase my company’s capacity and capability, he also increased my own."

Em Roblin
Managing Director, Inner Circles

So, want to find out more?

Explore blog posts written by Dan Thurston
Orange Line

Dan Thurston Blog: Why Having a Business Strategy Isn’t Too ‘Fancy-pants’ for Your Business

Why Having a Business Strategy Isn’t Too ‘Fancy-pants’ for Your Business

Dan Thurston writes about the benefits of agile strategy-making and how effective strategic planning is proven to offer tangible benefits to any business

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Dan Thurston Blog: How to Make Sure Your Strategic Plan is Valuable for Your Business

How to Make Sure Your Strategic Plan is Valuable for Your Business

Dan Thurston discusses how you can evaluate your strategic plan's usefulness and how to break it up to inspire day-to-day action.

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Dan Thurston Blog: Business Owners, Untested Assumptions Are Your Most Insidious Enemy

Business Owners, Untested Assumptions Are Your Most Insidious Enemy

Dan Thurston discusses the importance of knowing your customers, your competition and how planning on untested assumptions is a big gamble for your business.

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Bill Bain Blog: The Importance of Properly Defining Your Business Problems

The Importance of Properly Defining Your Business Problems

Agile strategy guru, Dan Thurston, explains why it's so hard to identify meaningful business problems and the importance of tackling those problems head-on if you want to achieve business success.

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Dan Thurston Blog: How to Involve and Engage Your Staff in Your Business’ Strategic Plans

How to Involve and Engage Your Staff in Your Business’ Strategic Plans

Dan Thurston, discusses the importance of involving your staff in your business' strategic plans to ensure its success, and how to do it.

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Dan Thurston Blog: 3 Ways to Put the ‘Performance’ into Your Performance Culture

3 Ways to Put the ‘Performance’ into Your Performance Culture

Dan Thurston, writes about accountability and trust in your team's performance culture and why it's so important for your business strategy.

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