Catherine van der Meulen

Being able to analyse, control, and then make the right decisions based on your financial information is critical for business success. Financial literacy can enable smarter and more effective long-term financial planning. It can also help to locate hidden opportunities you didn’t know existed.

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About Catherine

Catherine has extensive and broad business experience hailing from an entrepreneurial family business background, in which her father founded the iconic Australian youth brand SUPRÉ. Catherine joined the company in 1997 focused on sales, marketing and building a brand with purpose. Catherine put her business aptitude to work and devised strategies aimed at driving a complete business turnaround. Her objectives were realised and soon rewarded when she helped steer the brand into the next stage of the business cycle, before being sold to Cotton On Group.

Recently Catherine has focused on helping others to grow successful organisations. Her aim is to support entrepreneurs, founders, owners and operators of businesses, organisations, social enterprises and not for profit organisations to create growth with purpose in local and international markets. Through strategy, new business models, extended education, leadership and a holistic approach to business, Catherine will challenge you to think beyond the now, and help propel you to a successful future.


Areas of Expertise

• Local & International Growth Strategies
• Business Strategy
• Sustainable Business Models
• Marketing & Branding
• Building a Brand with Purpose

Past Clients

• Country Road Croup
• Inside Retail
• Inside Retail Hong Kong
• Octomedia
• The Rocks Push
• Cream Collection
• Moeloco
• The Social Outfit
• Sportsfinda

"Catherine challenged, nurtured and guided me to become confident, focused and accountable. She looks at the bigger picture behind the brand to find it’s USP."

Pam Burnett
Cream Collection

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Explore blog posts written by Catherine van der Meulen
Orange Line

The Importance of Future-Proofing Your Business

The Importance of Future-Proofing Your Business

Taking a futuristic view of your organisation, what would you look back on that you would be most proud of with what you have accomplished? Will .

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