Campbell specialises in working with New Zealand exporters focused on adding value in the primary sector and food and beverages. His focus is helping them to adapt, innovate and develop world class product, service and marketing propositions. He uses innovative processes to identify valuable, accessible market opportunities and build market development plans to successfully enter new export markets and supports them to build sustainable growth.
Campbell’s background stems from 20 years working with New Zealand exporters across the spectrum from startups through to multinationals. His blend of sales, marketing and product development knowledge has enabled him to help New Zealand businesses develop sustainable international markets in Asia, North America and Europe. Successes include transforming marketing strategy in an industry pivot to Asia, redefining market entry strategy to open the North American market for a New Zealand growth business and identifying new growth opportunities in Indonesia for a commodity exporter experiencing price pressure from international competitors.