Market Validation

Validate your opportunity. Learn about your market and customers.

The Icehouse Market Validation Programme helps you qualify whether there is a big enough market for your product/service and understand what the market’s unmet wants and needs are.

Research shows, 75 – 90% of startups fail – Many of them because they develop a product without making sure they understand their market and customers first. Work with our market validation team to learn about your customers and market, develop and refine your value proposition, allocate scarce resources most efficiently and fill your pipeline with potential customers.

WHO IS IT FORGET STARTED NOW

40+

Programme participants since its launch in 2011.

75%

Rate the value of the programme with 6 or 7 out of 7.

1000+

Startups globally apply the ready, aim, fire market validation process developed by Dr. Rob Adams.

The Icehouse process helped us

REFINE OUR STRATGEY

establish market size and determine the lowest hanging fruit.

Hadleigh Ford, Founder, SwipedOn

Who is it for?

Entrepreneurs who want to make sure

there is a real market opportunity before investing significant time and money.

Startups who want to learn about

their market and customers to allocate resources most efficiently.

Entrepreneurs who want to make sure

they bring the right product to the right market the first time.

Interested? Request a brochure or why not come along to one of our upcoming startup events.

REQUEST A BROCHURE

Not right for you? Check out our other Startup Programmes.

Get Started Now

Application

If you're interested in joining the Market Validation Programme, the first step is to complete the application form.

Apply Now

Review

Promising applicants will be invited to a screening session where startup experts and mentors will assess the opportunity.

Invitation

If the screening session is successful applicants will be invited to join the Market Validation Programme

Grow

Once you have joined the programme you start working with our team to validate your opportunity.

View case studies

GET IN TOUCH

To discuss your business call or email us on:

64 9 308 6200

64 9 308 6203

startup@theicehouse.co.nz
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