Posted by The ICEHOUSE on Sunday, May 20, 2012

Rob Adams – Market Validation Workshop AUCKLAND

Learn how to evaluate opportunities and get the right product to market, first time.

The statistics today around product failure are disturbing! Only 35% of new products launched by established companies succeed in the market; moving to the start-up world this figure drops to 10%. Market Validation expert, Dr Rob Adams has developed a proven methodology to improve your odds and reduce the risk associated with launching new companies or products. This one day session covers the strategy and tactics of Market Validation using a three-step process, as outlined in his book. If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity (Wiley, 2010). The workshop will be a highly interactive session covering the market validation process in detail, using examples and case studies to demonstrate key concepts.

Outcomes

  • Understand if more time and effort should be invested in your idea during the Ready Stage.
  • Take a deep dive into the target market, learning primary research techniques that will enable you to develop a product with unique, differentiable features that are compelling to your target audience as you complete the Aim Stage
  • Learn the art of converting market data into product features and getting a product out the door quickly as you execute the Fire Stage

Who should attend?

  • Entrepreneurs
  • Investors
  • CEOs/CMOs
  • Consultants
  • Product Development teams
  • R & D managers

Facilitator

Dr. Rob Adams is Texas-based investor, author, consultant, and former technology executive.  He is an active angel investor and board member for several start-ups, and is affiliated with numerous venture funds, several of which he started. Throughout his venture and operating careers he has been a founder, founding investor or involved with the public offering, merger or acquisition of more than 40 companies, representing the launching of more than 100 products, and transactions totalling more than one billion dollars.

Price $199.00 plus GST.

All attendees will receive a free copy of Rob’s book If You Build It Will They Come? Three Steps to Test and Validate Any Market Opportunity (Wiley, 2010). 

Refreshments and Lunch will be provided.

Date & Time: Monday 16 July, 8.30am – 5pm.

Venue:  BNZ, Level 8, Deloitte Centre, 80 Queen St, Auckland

We also highly recommend attending Dr Adams’ Start-up Bootcamp on 13th July. Email l.kuan@theicehouse.co.nz to receive a discount to register for your second workshop!

The Market Validation Workshop is now SOLD OUT. If you would like to be added to the waiting list, please email Jordan at j.hills@theicehouse.co.nz

Categories: Events