Posted by The ICEHOUSE on Friday, May 17, 2013

Concept Fitness Systems Case Study

Name: Brendon Wilson • Business: Concept Fitness Systems • Business Size: 8 employees Industry / Business type: Exercise Equipment Supplier • Business Location: East Tamaki Position: Director • ICEHOUSE programme: Achieving Business Growth Workshop • Year: 2012 CHALLENGE When Brendon Wilson decided to sign on to the Achieving Business Growth Workshop, his business had been doing well. As one of the biggest fitness equipment suppliers in NZ and a branch of a billion dollar international company he felt everything was running well. However with 6 staff under his management at the time, Brendon was regularly taking all the problems of the business on his shoulders. Brendon enjoyed his business but struggled to let go of many day-to-day tasks, meaning he was working within the business…

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- By The ICEHOUSE on Friday

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Posted by The ICEHOUSE on Thursday, May 16, 2013

ICEHOUSE OMP Alumni Starting an Ownership Revolution

A group of OMP18 alumni who created their own private equity group – Kinfolk Capital – are pleased to report that they have completed their first investment, purchasing a 33.3% stake in CMS Alphatech Limited, a New Zealand business that is a sector leader in the Australasian healthcare market. Kinfolk invests in the evolution of great New Zealand companies, by partnering with other owner-managers who are ready to redefine their relationship with the successful companies they have created. The group raises capital deal-by-deal, which they say gives them the ability to make longer-term commitments than is possible for limited-life PE Funds. “If we knew what we were getting ourselves into, we might never have started,” says Phil Dixon, who is Owner-Manager of Sabato and part…

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- By The ICEHOUSE on Thursday

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Posted by The ICEHOUSE on Friday, May 03, 2013

DIGITAL MARKETING STRATEGY PART 5 – Test, Measure & Improve

Wow – we’re almost at the end of our journey…. I do hope you have used my tools / tips and are well on the way to having a strong digital strategy. Missed the other parts? No problem, just follow the links to Part 1, Part 2, Part 3 and Part 4. Now is the time to put it into action! The last step in any marketing plan is the execution of the tactics. The best way to get results is to do more of the things that work and less of the things that don’t. The first step in execution is thinking about how you can test & measure ideas. Test, Measure & Improve The great thing about digital marketing is that things are infinitely measurable and…

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- By The ICEHOUSE on Friday

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Concept Fitness Systems Case Study

ICEHOUSE OMP Alumni Starting an Ownership Revolution

DIGITAL MARKETING STRATEGY PART 5 – Test, Measure & Improve

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