Bully Boy and LiveLink Graduating from ICE Accelerator
LiveLink and Bully Boy have both been with The ICEHOUSE since 2010 and are both also working out of The ICEHOUSE office in Parnell. During their time here they have developed their ideas into successful businesses, have formed strong teams and won customers nationwide and internationally. During the Graduation Ceremony both companies point out, repeatedly, who important the guidance and support they have received from The ICEHOUSE team and the wider network have been.
Jason Roberts, Managing Director of LiveLink, talked about how working with The ICEHOUSE has taught them a lot about how to start and grow a business. While going through the ICEHOUSE Incubation Programme LiveLink were able to secure two rounds of funding and develop strong verticals in financial services and b2b customers and sold through partners and reseller in NZ, Australia and more recently though CMC (a part of TATA group) in India. Jason also points out that they have particularly benefited from many connections and introductions to potential customer The ICEHOUSE has made for them.
According to Dave Wrathall, CEO of Bully Boy they “received great guidance and focus from the ICEHOUSE experience, along with the formation of a team made up of mentors, investors, and executive staff, all through the ICEHOUSE network”
Since joining the ICEHOUSE 2 years ago Bully Boy was able to win customers nationwide, including Auckland and Wellington Waterfronts, Massey University, Hamilton City Council, Royal Melbourne Exhibition Building, Pumpkin Patch and many others, and have recently received their first order from a distributor in Oman. Bully Boy plans to expand further into international markets such as the Middle East, Australia and South East Asia over the next 2-3 years.
LiveLink is a next generation email marketing company with a focus on improving the delivery experience of receiving any email, ensuring your emails look great and help you and your marketing message stand out. On top of this the LiveLink one to one platform focuses on the employee email channel ensuring signature and messaging compliance, but layers over this a content delivery platform, provides real time email tracking designed for sales staff to improve prospect follow up.
About Bully Boy
Bully Boy designs and produces automatic retractable bollards for security, safety and public spaces applications. Dave Warthall, CEO of Bully Boy explains the unique and patented system is designed to be robust with low installation and maintenance costs. “Intelligence in the bollard allows us to monitor usage and impacts, as well as enabling the bollards to be activated using SMS.”
The ICEHOUSE is very proud of everything LiveLink and Bully Boy have achieved and is looking forward to continue working with both companies as they grow further.
View more photos of the ceremony here.