You could make the case that boxing is similar to launching a new product or service. You, an underdog, probably with limited resources, and lacking experience and expertise are going toe-to-toe with established competitors with proven track records, paying customers and established offerings. You are committed to “knocking out” your opponents to win their customer base and grow your market share. One person that knows a thing or two about delivering knock outs is American boxer Mike Tyson. Blessed with “nuclear powered fists” he had an innate talent which eventually led him to become the undisputed heavyweight champion of the world. A polarizing character, he has had a tumultuous personal and professional life. Thankfully Mike was never lost for words and provided a string of…See the full article
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Words of Wisdom
Posts dedicated to improving overall business performance while providing the best resources, current events, videos and ICEHOUSE news to keep you on your toes.
- Anton Blijlevens, AJ Park What intellectual property (IP) related steps should a start-up take? The answer is that they should take all the same steps as a large multinational, but within their budget. So in fact they end up taking quite different steps. Make IP decisions and do so early One of the main (and early) steps is to make a considered decision about what IP means to the business and what IP tools will be used to support the business model. Not doing so can cause big problems later for your business. Not doing so will also mean that you will have no answers to the IP questions raised by future investors or exit targets at the time of their due diligence. Asking…See the full article
ICEHOUSE co-founder David Irving has been recognised in this year’s Queen’s Birthday Honours. Mr Irving has been named as an Officer of the New Zealand Order of Merit for his services to business and education. The honour reflects Mr Irving’s passion and commitment to the growth and productivity of SMEs in New Zealand through his work with The ICEHOUSE and the roles he has held throughout his career. Mr Irving is the retired CEO of Heinz Watties Australasia, Chairman of Prolife Foods, AS Wilcox and AuCom Technologies and Marstel Terminals Ltd. Since co-founding The ICEHOUSE in 2001, Mr Irving has served continuously as a director, chairman and trustee. He has designed and developed content, presented and mentored on hundreds of programmes for SMEs. Mr Irving…See the full article