Have I proved that there really is a market for my business? 
How do  I best understand that market and how do I tailor my approach to get my message through?

You must fully understand the dynamics of the market that you’re trying to sell to. Consider  key questions such as:
 

• Who values what I’ve got to sell?
• Does one group of  people value it a lot more than others?
• How can I help them understand what I am offering them?
• Which competitors are trying to  attract this market’s attention, and how can I gain an advantage over them?
• How much do I need to charge to make a good return, and is this feasible?

 
As part of your regular one-on-one mentoring sessions and monthly progress review meetings, the ICE Accelerator Start-Up programme will help you assess the viability of your target market and adjust your business model accordingly.