To make a “cool idea” into a sustainable business – you need a proven market
Duncan Ledwith, international market validation expert, says to “brainstorm, don’t daydream.” All of us at The ICEHOUSE like to visualize the success that lies ahead for our start-ups, however there are certain challenging and unavoidable steps that need to be taken to achieve this success. Having worked with over 70 start-ups, we know what it takes to transform “cool ideas” into successful start-ups: expert guidance, a broad network, an environment conducive to entrepreneurship, and access to money.
“It must be obvious to all entrepreneurs that before they begin to spend time, money and effort on building a new business, or a new product for an existing business, that a clear and proven market opportunity exists for their proposed product or service.” Duncan Ledwith, EiR
Our 90-day market validation programme will:
- Have you Put your idea on paper and learn how to best communicate it to others
- Find out your ideal customers and determine how to attract them
- Calculate how much money you need and have a plan to raise it
- Identify your competitors and prepare to outcompete them
- Understand what resources you will need and draft a plan to obtain them
To discuss your business's suitability for our Market Validation Programme, contact Ken Erskine, ICE Accelerator Director, +64 9 308 6213, k.erskine@theicehouse.co.nz.
This service has qualified for the NZTE Capability Development Voucher Scheme, and is eligible for voucher redemption. More information>